Danie, Amanda, and some of their favorite people attended the Stillwater Rotary Club’s dueling pianos fundraiser, “Shout It Out Stillwater” event last month.
Amanda looked around the room and asked Danie, “How many people in this room do you think we have interviewed?”
A friend noted the use of the word interviewed instead of filmed.
Yes, at Lead Sheep Productions, we do many types of videos, but Amanda’s gift and focus is always on the interview. How we help our clients be comfortable on camera and share their story, their passion, and their message to their audience.
Danie’s gift is visual, making sure what you see during the interview is not only technically correct but helps tell the story.
We work very collaboratively. Both adding, helping, and inspiring each other on shoot day. But we also know and respect our respective gifts.
What are the gifts you and your team bring to your business, non-profit, or family?
How do you use this collaboration to serve?
And how are you sharing this with your audience?
And how many people had we interviewed in that room?
Dozens! And there are so many more to talk to.
In late April a new “friend” popped up in my Snapchat.
AI or Artificial Intelligence has been a topic for many years.
How could it change our everyday lives?
Will it replace people in different industries?
Will it gain consciousness and take over the world?
I admit seeing my new “friend” that I cannot delete and comes with a warning from Snapchat about the data it is collecting was unnerving. I have not interacted with it.
However, the truth is I have been using AI in my work for years.
My editing software will help me color correct. Getting close and then allowing me to dial into the right settings. Google helps me create closed captions.
Again, giving me a start that I then correct.
It still needs the human touch.
And while I don’t know where AI is taking us, in both exciting and scary ways.
I know this.
Here at Lead Sheep Productions, we will be adapting to what serves our clients best, helping them navigate this technology while promoting connection and authenticity. And staying true to our core values of connection, creativity, preservation, exceeding expectations, and fun!
Does anyone else struggle with what to write in your newsletter?
The last two months we have been busy, good busy, but what day is it?
I just realized it was almost April and I needed to write a newsletter quickly. But I am suffering from writer’s block staring at that blinking cursor.
Then I thought “What I would recommend to my clients?”
“What’s the story?”
Story engages, entertains, and gives your audience a peek behind the scenes, so here are some of my favorite stories from the first quarter of 2023.
In January we helped document the World Snow Sculpting Championships in Stillwater, MN. We put a GoPro camera on top of Water Street Inn. And it rained, snowed, and sleeted. When I came back to check on the camera it had ice over the lens! Yikes, but the video of it forming was actually pretty cool. See it here.
Our First Road Trip
In February we got to do our first road trip to Oklahoma for two personal histories. 1798 miles, 28 hours in a rental car stuffed with camera gear, we filmed two amazing clients and had countless laughs.
A video producer, an insurance agent, and a pony walk into an office.
It’s not the beginning of a joke. It’s just a day in this crazy amazing career we have chosen. And yes, we made it happen when our client wanted to film a fun commercial to let people know she can insure their farm or ranch. And, thankfully, Glitter the Pony was a very professional actor.
See it here.
The end goal of any project is to have a video, that is what people pay us to do.
But just having a video is not our goal. We want our clients to have an amazing experience making the video with us.
We recently filmed a personal history with a client who was a little apprehensive. After almost two hours of filming, she smiled and said, “That was fun!”.
This is the best compliment we can receive.
When people are having fun and enjoying themselves it shows in the final product.
So whether you are filming with us or doing your own clip on social media, remember…
You can hear when someone is smiling.
#2 Try it!
Whatever you’re thinking of saying give it a try.
You can always edit it out or delete it.
#3 Show Your Personality
Think of the videos you like, is it just the content
or is it connecting with the person?
2023 Packages (with options)
You can use video to connect with your audience in so many ways. And each video can be created with many options, from photos to close captioning to hair and make-up. Combining that with Amanda’s top strength of Individualization and creating one-size-fits-all all packages feels impossible.
However, we have noticed trends in our client’s needs and projects we love to work on, so we combined them into packages that will still be very customizable.
Website videos for small businesses:
Everything a small business needs for three custom videos for their website. These can be about you, your services, product demos, client testimonials, etc.
Gala videos for Non-profits:
A fundraising video to show your donors all the fantastic work your non-profit does. The video can be shown at an event and posted to your website. We also include a thank you video to send to donors after your event.
Couple personal histories with photobooks:
We will interview each person and the couple together about their lifetime of memories. Creating a chaptered documentary and a photobook directing the family to the chapter they want to watch.
Want to know more about a package? Have a project in mind and would like us to put something together just for you.
Let us know!
This month we filmed for the New Richmond Area Community Foundation. Their video needed to show some of the good work they do for the community, which meant a day of running around town getting B-roll.
According to storyninetyfour.com, B-roll is “secondary footage used to provide context and visual interest”. We sometimes refer to it as non-interview footage. For example, instead of seeing a talking head telling us about how you work with your clients, we hear your audio but see B-roll of you working with a client.
Not only does it make your video more interesting, but there’s also context you can convey quickly with B-roll that would take too long to explain. The B-roll can also be non-specific and set the feel of your video. We call this “Danie B-roll”, while Amanda tends to like the more literal show and tell B-roll. We find a combination of both is best. What B-roll would help show your story?
Last month, my mother, sister, and I traveled to Madison, WI, for a celebration of life for a dear family friend. Wende was the daughter of my grandmother’s best friend, Sue. They grew up next door to each other and remained friends through love (she introduced my grandparents), divorce, kids, and grandkids. Though they were not blood, 75+ years have made us all family.
As we walked in the door, Sue’s oldest son Sean saw my mother for the first time in many years and loudly proclaimed, ” you, you hit me with a golf club, right here on the mouth, it bled and bled,” and my mother proceeded to defend herself and how the accident had happened… back in the late 60s.
These two people, now around sixty, were instantly 7-8 years old again. They were both back on that summer day, reliving the moment of the golf club incident. And so were the rest of us enjoying the story.
A good story can help you travel back in time. Relive a moment, understand it from a different perspective, and connect us to one another for decades and generations.
What story instantly brings you back to that moment?