Lead Sheep Productions

We got that b-roll

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This month we filmed for the New Richmond Area Community Foundation. Their video needed to show some of the good work they do for the community, which meant a day of running around town getting B-roll.

According to storyninetyfour.com, B-roll is “secondary footage used to provide context and visual interest”. We sometimes refer to it as non-interview footage. For example, instead of seeing a talking head telling us about how you work with your clients, we hear your audio but see B-roll of you working with a client.

Not only does it make your video more interesting, but there’s also context you can convey quickly with B-roll that would take too long to explain. The B-roll can also be non-specific and set the feel of your video. We call this “Danie B-roll”, while Amanda tends to like the more literal show and tell B-roll. We find a combination of both is best. What B-roll would help show your story?

Lead Sheep Productions

Time Travel

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Last month, my mother, sister, and I traveled to Madison, WI, for a celebration of life for a dear family friend. Wende was the daughter of my grandmother’s best friend, Sue. They grew up next door to each other and remained friends through love (she introduced my grandparents), divorce, kids, and grandkids. Though they were not blood, 75+ years have made us all family.

As we walked in the door, Sue’s oldest son Sean saw my mother for the first time in many years and loudly proclaimed, ” you, you hit me with a golf club, right here on the mouth, it bled and bled,” and my mother proceeded to defend herself and how the accident had happened… back in the late 60s.

These two people, now around sixty, were instantly 7-8 years old again. They were both back on that summer day, reliving the moment of the golf club incident. And so were the rest of us enjoying the story.

A good story can help you travel back in time. Relive a moment, understand it from a different perspective, and connect us to one another for decades and generations.

What story instantly brings you back to that moment?

Lead Sheep Productions

Entrepreneur Training Program

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Entrepreneur Training Program

This spring Amanda participated in the Entrepreneur Training Program through the Small Business Development Center at UW-River Falls. The Program is 10 weeks and is designed to help prospective and current business owners write a business plan. It was a good way to work on the business and plan for post COVID growth. The best part was meeting other small business owners and listening to their plans to start and grow their businesses.

The 10 weeks included sessions on financial projections, marketing, and digital footprints. One of the most interesting things we got to do was market research. Further honing in on our target market and how many potential customers are in each segment.

We also had to find our competitors and answer the question of what makes us unique. One of the things we discovered was our process. The way we walk our clients through telling their story in a way that will connect with their audience. This comes from Amanda’s background in psychology and television production. Amanda is able to use her education, along with personal and professional experiences to make the process of creating videos easy and fun, while creating a final product that accomplishes our client’s goals.

We are excited to implement what Amanda learned during this training both behind the scenes and in helping our clients reach their audience.

What makes your business unique?
How are you sharing that with your audience?