In the rush to return to normal


This quote showed up in my Facebook memories last week…

I thought it was clever, back when I also thought the “new normal” would last a month or two. One year later, it means so much more to me—2018 and 2019 were hard years for me personally, so I started 2020 burnt out. When the pandemic hit, It forced me to stop and reevaluate. Over the last year, I have learned a lot about myself, what is important to me, and what I want from the next chapter of my life. It also reminded me how vital the connection and sharing of our stories is to our families, businesses, and non-profits.

 

Lead Sheep Productions is still here! 

 

But with a renewed sense of the value and honor of capturing and sharing stories. Thank you to all of you who have trusted us with your stories.

 

I hope we don’t just “go back to normal” but move forward with a sense of the value of a cup of coffee with a friend, our grandparents, all the work our local non-profits do for our communities, and all the small businesses that make our communities unique.

Video {can be} Scary!

Video {can be} scary!

In a recent Facebook live video (Follow us on Facebook), I mentioned that another business owner told me that “video is scary.” And it can be. Everyone is nervous! Yes, even me. But like anything else, the more you do it, the better you will be and the less scary it will become. It also helps to have someone to talk to help you be calm and have a conversation. My favorite part of any interview is I can tell the person has relaxed and is just naturally talking to me. 

Before every project, I send out a tip sheet called “How to be Camera Ready.” After the “video is scary” comment, I thought it could be helpful to share those tips with them. Then I wondered “why don’t I share that with everyone?”. Like many business owners, I can get too close to my business and miss the simple things that I know, and my clients may not know. I am now sending a welcome email that includes my Camera Ready tips to anyone who signs up for my newsletter. Sign up! 

The Roaring 20s

The Roaring 20s

 

 We recently created two videos for galas, The United by the Vine and The Mad Hatters Ball. Both videos included interviews with small businesses and nonprofits on how they have gotten through the last year and their hopes for the future. It was amazing to capture these stories and their message of resilience, community, and hope. 

 

 As restrictions are lifted, many people ask if things could look like the roaring 20s of a century ago? When people think of this time, they think of the lavish parties, gangsters, probation, and fashion. We don’t always connect this with the Spanish flu pandemic and war that proceed this time. There were 2.5 million, primarily young people,that died. This reality created an attitude of what kids today call YOLO (you only live once). 

 

 I am excited about gathering and seeing smiles. I also hope that the stories of the last 15 months will teach us more than not to take life too seriously but also to appreciate our connections, our time, and our strength. 

 

What stories do you want to capture from the last 15 months?
What have you learned?
What are your hopes for the future?

Moving Stories

Moving Stories

 

In late 2007, I was sitting with a letter from my landlord that my rent was going up, watching a news story about how drastically house prices had dropped. A few months later I was buying my first house.
“My little house” has been my home, my office, my base for over 13 years. If you’ve ever moved you know that packing up years of life, and business, is a lot. I’ve laughed, I’ve cried, I’ve shared stories. I was lucky to have the help of Lisa Beavens from Home to Sweet Home to go through all the stuff I inherited from my grandparents and father.

Just like our videos it has been a great time to look back, but also look forward to the next adventure.

We are moving!

But only across the river to Wisconsin. We will still be serving the St. Croix Valley area and as also are available for travel.

My Little House - we are moving

The Dog Days of Summer

The Dog Days of Summer
 
I have often heard this saying; it always conjures up images of days too hot to move. But according to the Farmers’ Almanac, “The phrase is actually a reference to the fact that, during this time, the Sun occupies the same region of the sky as Sirius, the brightest star visible from any part of Earth and part of the constellation Canis Major, the Greater Dog. This is why Sirius is sometimes called the Dog Star.”
(Trying so hard not to geek out with a Harry Potter reference here.)

 In 2021 this falls between July 23rd and August 11th. There is no doubt that it has been hot here in the Midwest. But we have not been lying around. We have been busy telling the stories of businesses and non-profits. Luckily, mostly, in air-conditioned rooms. We even got to film an actual dog, a pit bull named Ben. If you’re a dog advocate, you should check out our client, Doggone Insurance.
Keeping this dog craziness going, Amanda’s sister Kelly just got a 9-week old puppy named Enzo. So, Amanda gets to be a puppy aunt, all the fun, none of the responsibility. Which is good, because puppies this young are a lot of fun, but also a lot of work.

We hope that you are enjoying your dog days of summer! And staying as cool as possible. 

 

You Are Your Brand

You Are Your Brand

I am part of a Women’s Business Bridge connection group. Four professional women sharing ideas, struggles, and accountability. Recently I was telling them the story and meaning of my new tattoo. My grandmother’s last words, “and then where are we going”, in her handwriting.

When Kristina of Kristina Lynn Photography said “I love it, you are your brand”.
I don’t think there is any better compliment.

When you are your brand you are selling yourself, which can feel like bragging. It can also be hard to know what makes what you do so unique and special, because to you it’s everyday, it’s who you are. A great way to overcome both of these is to share the story of what you do, why you do it, and of the clients you work with, and their experience working with you.
This will attract not just new clients, but your top 20%.
The ones you LOVE working with and make the job easy.

These are the business clients I want to work with, those who are their brand and their story, passion, and the way they work attracts their top 20% clients.

Are you your brand?
How are you sharing your story?

Amandas tatto and brand