Our Custom Video Process
We create custom videos for your business, non-profit, and family.
Each of our videos is unique to your story and your audience, but our proven Lead Sheep Filming Process is the same six steps.
Defining Your Vision
In the initial consultation with Lead Sheep Productions, we focus on understanding your unique story, needs, and goals. We delve into your vision for the project, discuss your budget, and identify key objectives. This collaborative discussion ensures we align our creative approach with your expectations, setting the stage for a successful partnership and a final product that truly represents your story.
STEP 2 - PRE-PRODUCTION
Strategic Planning
Once we have a clear goal, we move into the pre-production phase. This process allows us to create a road map to coordinate all aspects of the production, including creating a fun filming experience along with bringing your story to life. This includes identifying who will be featured in the video, selecting the ideal locations to enhance the narrative, and determine the necessary resources and logistics. We will also teach you about terms like b-roll, which is non-interview footage.
STEP 3 - FILMING
Bringing Your Story to Life
During filming, we handle all the technical aspects, including lights, cameras, and audio equipment. Some clients are surprised by the amount of gear we bring, but fear not – these are our tools to provide a smooth and stress-free experience. Understanding that this step can be nerve-wracking, we take a relaxed approach and work at your pace. Remember, we’re not filming live, so you have the freedom to speak naturally; any mistakes can be edited out. Our goal is to capture your story and create a fun experience with our team. We recommend using bullet points instead of a script to keep your delivery natural. Amanda will guide you through the process and ensure all your key points are effectively covered while our other team member monitors the gear so you look and sound great.
STEP 4 - POST-PRODUCTION
Crafting the Story
In the post-production phase, we assemble and refine the footage to create a cohesive and engaging narrative. This is where the art of storytelling truly takes place. It’s weaving together all the story elements so the final video is not only satisfying the goals but entertaining, inspiring, and a complete story. This includes incorporating additional elements such as non-interview footage, photos, graphics, music, sound effects, and other assets to enrich the story. During this stage, we also reassess your project to address any additional needs or adjustments, ensuring the final video aligns with your original vision and objectives.
STEP 5 - REVIEW & APPROVAL
Final Touches and Feedback
In the review and approval phase, we want to hear from you. Make sure the product checks all your boxes. We have an editing guide to help you through the reviewing process. If you don’t love something or it doesn’t feel right – let’s collaborate to find the fix. We will make a plan to address any necessary adjustments, add additional elements if necessary, and polish the video. You’ll have the opportunity to review all edits and provide feedback to ensure the final product meets your expectations.
STEP 6 - IMPLEMENTATION
Maximizing Your Video’s Impact
In the implementation phase, we strategize on how best to utilize your new video to connect with your audience. We create a variety of videos from connecting via social media, website, fundraising, special event or personal history stories. The audiences vary on the type of project. But the point of this process is always to share your story, not just have a video. For business and non-profit, we discuss optimal placement across various platforms, such as your website, social media, or email campaigns, to maximize reach and engagement. We also provide guidance on how to effectively share and leverage the video as a powerful marketing tool. This ensures that you get the most value from your investment. For personal history, fundraising or special event videos, we can provide guidance for how to best share the stories to your desired audience. Lead Sheep wants to deliver not only a high quality experience but a high impact delivery. We can help to get your video on the projector (A/V assistance), DVDs or USBs to share, photobooks, online sharing platforms and more.
